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About Valenz Health

Valenz Health is the platform to simplify healthcare, leveraging a fully integrated solution suite that executes across the entire patient journey, from member experience to payment integrity, provider quality, and plan performance.

Work | Valenz Health
Marketing team

Head of marketing

I served as head of marketing at Valenz Health, where I built, managed, and mentored a team of ten. Spanning brand, content, events, demand, and product, my team worked efficiently across all marketing disciplines.

I also played a key leadership role in the post-acquisition integration of Healthcare Bluebook, facilitating the complex unification of brand, culture, processes, teams, and tech.

As part of the integration process, I mobilized an enterprise-wide task force to reposition the unified brand by consolidating, renaming, and relaunching 50+ disparate products as 15 integrated solutions.

This effort culminated in the rollout of a compelling, intuitive website to better position the company as a leader in the health tech space.

Visuals of the website and additional work samples are featured below.

 

Website

Content

Earned media

The Self-Insurer, February 2025 | Independent Dispute Resolution (IDR): What’s Really Working?

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Earned media

The Self-Insurer, November 2024 | Addressing Vendor Fatigue, Managing Multiple Point Solutions

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Earned media

The Self-Insurer, April 2025 | News

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Earned media

The Self-Insurer, December 2024 | News

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Earned media

Valenz to acquire Healthcare Bluebook to enhance digital healthcare

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Press release

Valenz Health Announces Promotion of Kevin O’Donnell to EVP, Solution Strategy & Expansion

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Thought leadership

Forbes: The Role Of Data Transparency In Building Smarter, Better, Faster Healthcare

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Blog

Navigating Rising Health Benefit Costs—A Road Map for Self-Insured Employers

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Blog

Five-Year Anniversary of Valenz Health

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White paper

Opportunities to Advance: Key Priorities for 2025

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White paper

How Care Bundles and Member Navigation Drive Improved Savings and Quality

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Case study

Large Insurer Secures $1.1 Million in Savings Through Clinical Bill Review

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Case study

$900k+ in Savings with Early Engagement and Pre-Negotiation Strategies

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